WordPress plus WooCommerce is the most flexible e-commerce stack on the planet. It is also the easiest one to ruin with the wrong plugin, the wrong theme, or the wrong SEO settings. We audit your store against the failure patterns we see again and again on WooCommerce builds. £79 flat.
Get my audit · £79 → or see a sample report firstEvery audit includes the same a prioritised action plan. For WooCommerce stores, these are the six areas that matter most.
WooCommerce sites usually have at least one SEO plugin, sometimes two installed at different times. The leftover meta from a deactivated plugin lives in the database and silently overrides what the active one produces. We pull your live page source and tell you which plugin is actually writing your meta tags.
The median WooCommerce store runs 25 active plugins. Each one adds CSS, JavaScript, and queries on every page load. By the time the LCP fires you are at 5 seconds. We identify which plugins are dragging your speed scores and which can be replaced with a few lines of code in functions.php.
WooCommerce creates a URL per variation by default. A shirt with 3 colours and 4 sizes is 12 indexable URLs of the same product. We check whether your variation URLs are properly canonicalised or whether you are diluting your own rankings.
The default WooCommerce category page is a product grid with no copy. Google ranks these poorly against competitors who add a paragraph of category context. We tell you which categories deserve copy, and roughly how much.
WooCommerce attribute pages (size, colour, brand) and WordPress tag pages create hundreds of thin templated URLs. Most stores have these indexable when they should not be. We list exactly which URL patterns to noindex in your robots or via your SEO plugin.
WordPress lets you upload images, WooCommerce lets you set product images, but neither prompts for alt text or filenames. We sample your product image alt coverage and tell you what percentage is missing or auto-generated.
If your question is not here, email hello@bumpupseo.com and a real human (not a chatbot) will reply, usually within a few hours.
Audits designed by Vinnie, founder of BumpUp SEO
Built for WooCommerce on standard hosting, managed WordPress, and headless WooCommerce setups. If your store is on a custom theme, the audit will catch what the theme developer missed.
See the audit in action on a real UK store, and the e-commerce schema guide that informs the WooCommerce audit.
We have dedicated audit pages for other platforms and verticals.
Other verticals we audit, same framework.