FOR SAAS COMPANIES

SaaS SEO is a long game. Most companies play it wrong.

B2B SaaS SEO is not the same as e-commerce SEO. The buyer is researching for weeks, comparing alternatives, hunting for integration docs, looking for case studies in their industry. We audit your SaaS site for the queries your buyers actually type, not the ones your homepage tries to rank for. £79 flat.

Get my audit · £79 → or see a sample report first

What we look for in your audit.

Every audit includes the same a prioritised action plan. For saas companies, these are the six areas that matter most.

Bottom-of-funnel keyword coverage

Most SaaS sites are heavy on top-of-funnel content (what is X) and thin on bottom-of-funnel (X vs Y, X pricing, X alternatives, X for industry). We map your keyword footprint against your competitors and identify the high-intent queries you should be ranking for but are not even targeting.

Comparison and alternative pages

If you are not ranking for 'your-name vs competitor', a competitor is ranking for it instead and stealing buyers in the final stage of their research. We audit whether your comparison pages exist, whether they are honest enough to be linkable, and whether they have the schema markup needed to win Featured Snippets.

Integration and use-case pages

Buyers search 'X integration with Slack' or 'X for B2B teams'. These are pure-intent transactional queries and they convert better than any blog post. We list every integration and use case you should have a dedicated page for, based on your competitors' indexed URLs.

Documentation as an SEO asset

Most SaaS companies treat their docs as an internal resource and accidentally noindex them. Done right, documentation ranks for thousands of long-tail queries (how to do X with Y) and feeds top-of-funnel demand. We check whether your docs are indexable, whether they cross-link to product pages, and whether they have structured data.

Signup intent matching

Your homepage probably ranks for your brand name. Fine. But the people typing your brand name into Google are usually already customers looking for the login page, not new buyers. We flag whether your highest-traffic organic pages are matching commercial intent or simply attracting low-value branded clicks.

Programmatic SEO at scale

If your product has multiple verticals, locations, or integrations, you can ship hundreds of templated pages targeting long-tail commercial queries. We assess whether your existing programmatic pages pass the Helpful Content System bar, or whether they look like thin templated content that will get devalued in the next core update.

FREQUENTLY ASKED

Questions we get a lot.

If your question is not here, email hello@bumpupseo.com and a real human (not a chatbot) will reply, usually within a few hours.

Is this audit useful for early-stage SaaS without much traffic?

Yes, possibly more so. Early-stage SaaS sites tend to have the largest structural gaps because the founders have prioritised the product over the marketing site. Fixing them before traffic ramps means you compound the audit's value as you grow.

Will the audit help with link building or content production?

No, that is not what this audit is for. We audit your existing site against a senior SEO framework and tell you what to fix. Link building and content production are separate disciplines best handled by an agency or freelancer. The audit will tell you whether your site is even ready to benefit from those investments.

Does the audit cover feature pages, integration pages, and changelog?

Yes, all of them. SaaS sites typically under-build their interior pages. The audit specifically flags missing feature pages, integration pages, comparison pages, and changelog structure as ranked recommendations.

How does it handle authenticated areas of the app?

We only audit your public marketing site. Anything behind a login is outside scope because it should not be indexable anyway. If your changelog or documentation sits on a subdomain, share the URL when you order and we will include it.

Can I get the audit for a B2B SaaS specifically targeting enterprise?

Yes. The audit framework adapts to your buyer. For enterprise SaaS, we put more weight on trust signal pages (security, compliance, certifications), case study structure, and Organization schema, all of which influence how prospects evaluate you before they ever fill in a demo form.