FOR LAWYERS, ACCOUNTANTS & CONSULTANTS

Professional services SEO is won on trust signals, not keyword density.

If you are a solicitor in Manchester, an accountant in Leeds, or a consultancy in Soho, your buyers do not type generic keywords. They type 'employment lawyer near me' or 'best chartered accountant for SaaS'. Google judges those queries on local signals, trust signals, and how much authority your firm has demonstrated. We audit professional services sites with that lens specifically. £79 flat.

Get my audit · £79 → or see a sample report first

What we look for in your audit.

Every audit includes the same a prioritised action plan. For lawyers, accountants & consultants, these are the six areas that matter most.

Local pack and Google Business Profile alignment

We check whether your website's name, address, and phone number (NAP) match your Google Business Profile exactly. Mismatches are the single most common reason firms drop out of the local 3-pack. We also flag whether you have LocalBusiness or LegalService schema on the right pages, with the right opening hours and the right service area.

Practice area and service pages

Most professional service sites have one services page listing everything. Buyers searching for 'commercial property solicitor' want a dedicated commercial property page, not a paragraph buried in a generic list. We identify the practice areas or services you should have dedicated pages for, based on your competitors' indexed URLs and Google's autocomplete suggestions.

E-E-A-T signals and the YMYL bar

Legal, financial, and medical content sits in Google's Your Money or Your Life category, where E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is judged harder. We check whether your About page, team biographies, qualifications, regulatory body memberships (SRA, ICAEW, FCA, ACCA), and case studies are surfaced in a way that signals to Google that this is a real firm staffed by real professionals.

Citations across UK directories

Listings on the Law Society, Legal 500, Chambers, FRP, accountancy directories, and trade-specific listings carry weight. We pull a snapshot of where you are listed, where your competitors are listed, and where you are not. This is the single biggest off-page lever for professional services and the one most firms ignore.

Case study and insight content

Generic blog posts about 'what is GDPR' get nowhere. A detailed case study on a 2024 employment tribunal you won, written by the partner who led it, ranks for years. We assess your content asset library against the queries your highest-value clients actually search.

Reviews and reputation schema

Buyers reading your site want to see testimonials, but Google wants them marked up. We check whether your client reviews are in Review or AggregateRating schema, whether they are visible on the page (Google requires both), and whether the reviewers can be verified if Google asks. UK ASA rules require testimonials be genuine and verifiable. Same standard.

FREQUENTLY ASKED

Questions we get a lot.

If your question is not here, email hello@bumpupseo.com and a real human (not a chatbot) will reply, usually within a few hours.

Is this audit appropriate for a small law firm or accountancy practice?

Yes, it is one of the categories the audit is most useful for. Professional services sites tend to share predictable SEO weaknesses (thin service pages, no Local Business schema, weak title tags), and the upside of fixing them is high because the customer lifetime value justifies almost any audit cost.

Will the audit handle multi-location practices?

Yes. If you have several offices, the audit checks your location pages, Local Business schema per location, and Google Business Profile alignment. Each location should have its own page with the right schema attached.

Does the audit cover regulated industries like legal and financial services?

Yes. We do not write compliance copy for you, but the audit checks whether your existing pages meet structural and trust signal requirements that matter both for SEO and for regulatory perception (clear disclosure pages, accessible privacy policy, structured contact information).

How does the audit handle case study and testimonial pages?

It checks whether they exist, whether they have appropriate schema (Review, Article), and whether they are linked from relevant service pages. Case studies are one of the highest-converting page types for professional services and are often underused.

My website is built by an external agency, can I still order the audit?

Yes. Many of our customers are in exactly this position. The audit gives you a clear, ranked, plain-English list to send to your agency. It is a way of testing whether you are getting value from your existing arrangement without commissioning a more expensive second opinion.